LEVER - MMS and Wireless Applications - Management Briefing: MMS, mobile multimedia messaging services, mobile multimedia messaging system, SMS, short message service, 3G, UMTS, GPRS, EGPRS, EDGE, GSM, 2.5G, TDMA, CDMA, WCDMA, IS-136, IS-95, IS136, IS95, seminar, briefing, training, ip training, voice training,

Management Briefing: MMS and Wireless Applications

A unique, high-value management briefing on the market and technologies behind MMS, with case studies and forecasts

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Course benefits
This unique half-day briefing, designed specifically for investment analysts and management personnel, provides an essential and focussed review of Mobile Multimedia Messaging Services, including service definitions, market forecasts, a technological review, implementing MMS within an operator's network, MMS trials and the future for MMS and other mobile applications.

This briefing is also relevant to Sales and Marketing professionals in mobile network operators and in organisations that support the network operators.

Who should attend?
Investment analysts and management personnel, both technical and non-technical, concerned with the strategy, planning, investment or operations of mobile network operators.

Pre-requisites
Attendees should have an awareness of the services provided by GSM mobile network operators, including SMS (Short Message Service), and the technologies they employ to deliver these services.

Course C6203: Content

Understanding MMS
What are Multimedia Messaging Services (MMS)?
The market demand for MMS
MMS for visual advertising and marketing
The revenue opportunities for operators
Developing an MMS business model
What MMS services will consumers use?
How will users pay for MMS?

Pricing Policies for MMS and multimedia content
Content-Based Pricing Schemes for MMS
Evolving Billing Systems for MMS

Deploying Mobile Multimedia Services
Evolving from SMS to MMS
Building A High Performance MMS Infrastructure
Supporting Rich MMS Applications For The Mass Market
Providing a secure content environment for MMS

MMS Trials
Vodafone Europolitan's MMS Consumer Trial
MMS Roaming
Interoperability between operators

Driving adoption of MMS services
Achieving critical mass
The future for Mobile Multimedia Services

Key emerging wireless applications

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